Case Study — Barratt London
Marketing accessible homes — to the right buyers.
Finding suitable accessible housing remains one of the biggest challenges facing disabled people across the UK. We partnered with Barratt London to connect Bermondsey Heights — a landmark collection of wheelchair adaptable homes in South East London — with the buyers who needed it most.
Client
Barratt London
Development
Bermondsey Heights
Location
Homes
2 - 3 Room Apartments
Bed wheelchair adaptable apartments
Accessible Showroom
The first fully accessible sales showroom in the UK
SE London
Bermondsey Heights development
From Enquiry → Keys
Barrier‑free from first contact to completion and keys in your hand
The Development
Homes built for independent living.
Although accessibility standards have improved in recent years, there is still a significant shortage of homes that genuinely meet the needs of wheelchair users and people requiring adaptable living spaces.
Barratt London wanted to ensure their accessible homes were not only built to a high standard but also reached the people who would benefit from them most. Branch Properties partnered with Barratt London to promote Bermondsey Heights — a range of two and three-bedroom apartments designed with accessibility and future adaptability in mind, supporting independent living while maintaining high-quality contemporary design.
Raising the Standard
Accessibility that starts before the front door.
What made this project particularly significant was Barratt London's commitment to accessibility throughout the entire customer journey — not simply within the homes themselves.
Working alongside accessibility specialists, they created one of the UK's first fully accessible sales showrooms, allowing wheelchair users and prospective buyers with mobility needs to experience the development without facing barriers before they had even viewed a property.
Inclusive design, from first enquiry through to purchase
How Branch Properties Supported the Development
Connecting the homes with the right audience.
- Promoted the development through our specialist accessible property platform
- Shared the homes with our growing database of buyers searching for accessible housing
- Distributed details to disability organisations and professional networks
- Raised awareness through our specialist marketing channels
- Acted as a trusted point of contact for prospective buyers seeking accessible homes
Because we understand the accessibility features buyers are looking for, we were able to communicate the benefits of the development clearly and accurately.
The Outcome
Barratt London demonstrated how accessible housing can be marketed differently. By combining thoughtfully designed homes with specialist accessibility marketing, they reached buyers actively searching for accessible properties — while setting a new benchmark for inclusive housing developments.
Presenting accessibility as a core feature, rather than an afterthought — helping the right buyers discover homes designed to support independent living.
Looking Ahead
Connecting accessible homes with the people who need them most.
At Branch Properties, we're proud to work with developers who are helping improve the supply of accessible housing across the UK. Whether marketing a single accessible home or an entire development, our specialist knowledge, industry network and targeted marketing help connect accessible properties with the people who need them most.
